Results:
- Market and customer transparency
- Go-to-market strategy
- Lifecycle success
Approach:
Analysis
- Market, environment & competitor analysis
- Customer analysis (“voice of the customer”)
- SWOT analysis
Planning and Design
- Market introduction & market penetration
- Portfolio management
- Lifecycle management
Implementation (Support)
- Market potential determination
- Market segmentation criteria & attractiveness
- Strategy development and implementation
- Portfolio analysis and development
- Value proposition development & communication
