Workshop Approach
- Alignment (goals, topics, methods & media)
- Preparation (facilitator and participants)
- Execution & documentation
- Follow up
Potential Workshops
Sales and Key Account Management
- Market transparency workshop
- Account transparency workshop
- Account development workshop (“Strategy House”)
- Opportunity development workshop
- Customer relationship workshop
- Account strategy (and review) workshop
Product Management
- Ideation and innovation workshop
- Go-to-market workshop
- Customer co-creation workshop
- Growth (strategy) workshop
- Business model workshop
Strategic (Marketing) Management
- Market analysis workshop
- Segmentation, targeting and positioning workshop
- Goal and strategy planning workshop
- Value strategy workshop
- Customer journey workshop
Project Management
- Project scoping workshop
- Project set up and planning workshop
- Risk management workshop
- Project review and controlling workshop
- Project team building workshop
