Results:
- Market and internal transparency
- Strategic thrust
- Market success
Approach:
Analysis
- External analysis (market potential and development, customers and competitors)
- Internal analysis (resources, value chain and portfolio)
Planning and Design
- Goals and strategies
- Segmentation, target markets, positioning
- Market growth plans
- Design of marketing mix instruments
Implementation (support)
- Go-to market plan implementation activities
- Product-market-matrix
- Marketing mix activities
- Product and service portfolio
- Customer relationship management activities
