C H I offers its Services in four distinctive Competence Areas
Sales and Key Account Management
- Analysis of industry, customer competitor and/or accounts (including business drivers)
- Planning of customer and key account strategy
- Development of new business opportunities
- Implementation of customer relationship measures
Product Management
- Product manager’s role, responsibilities, challenges and interfaces
- Market, competitor and customer analysis (“voice of the customer”)
- Market introduction planning
- Lifecycle management
Strategic (Marketing) Management
- Internal analysis (portfolio and resources)
- External analysis (market, customers and competitors)
- Planning of strategic goals and growth strategies
- Planning and implementation of marketing mix toolbox
Project Management
- Analysis of initial situation (internal, external and stakeholders)
- Project planning (scope, objectives, structure, organization, schedule and budget, risk)
- Project execution, controlling and reporting
- Leadership, communication and team building
