Design and execution of standard and customized in-house trainings around the globe
Training: Global Key Account Management program for multinational B2B electronics company
Contents
- Role, responsibilities and tasks of the account manager
- Account transparency and account development strategy
- Account business plan and business opportunity development
- Value selling methods and tools
- Team building, communications and effective teamwork
Results
- Harmonized global KAM approach and common understanding
- Increase in customer relationship and account penetration
- Application of relevant KAM methods and tools practiced
- High-quality account business plans implemented
- Improved effectiveness of account manager and team
Training: Product Management program in lighting industry company on three continents
Contents
- Customer, market and competitive analysis
- Customer segmentation, targeting and positioning
- Customer buying criteria and process, value proposition
- Market entry strategy
- Marketing mix strategy
- Marketing implementation plan
Results
- Common understanding of role, tasks and interfaces
- Importance and sources of market information known
- Understanding of relevant marketing mix instruments (product, channels, price, promotion)
- Product differentiation and USP established
- Customer channel strategy and sales enabling plan
Training: In-house Strategic Marketing Management trainings in various countries
Contents
- Market research and market analysis (including methods and tools)
- Voice of the customer analysis
- Marketing “backbone” process (including segmentation criteria and selection of attractive target segments)
- Development of goals and strategy options
- Marketing mix toolbox
Results
- Importance of market transparency known
- Application of analysis tools practiced
- Importance of voice of the customer know and relevant tools applied
- Strategy options known, evaluated and practiced
- Alignment of marketing mix instruments with strategy
Training: PMI-accredited Project Management global corporate trainings in companies across various industries
Contents
- Project management philosophy, framework and roles
- Project initiation and set up
- Project planning (scope and goals, work breakdown structure, organization, schedule and budget)
- Risk management
- Controlling and reporting
- Leadership, team building, communication and motivation
Results
- Common project management terminology understanding and mindset creation
- Application of relevant project management methods and tools practiced
- Professional project execution plan developed
- Importance of soft skills for project success established
- Leadership and communications skills practiced
